FOCUS ON THE BACKGROUND
You know that whole thing about killer light being important? It goes for backgrounds too. Great light on your subject can be ruined by terrible light behind it. It took me a while to remember this one. I would see my images in post and slap myself in the brain every time I saw a potentially rad image ruined by terrible background light. It's something that always seemed to slip my mind while I was on set but once I began to focus on it more, I saw my keeper rate going up fast. Since I tend to shoot in soft light or back light, what always tended to ruin it for me was harsh light on the landscape behind the subject. It was this gorgeous luminous soft light enveloping my couple or model, and then this bright, patchy, overwhelming light with the power of a million suns in the background. Don't forget the rest of the frame when you shoot, it's all important!